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>> Salesforce-Sales-Representative Exam Study Guide <<
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NEW QUESTION # 14
Universal Containers (UC) is starting its third fiscal quarter and wants to ensure its sales representatives' territory plans will be successful.
Which activity should UC and its sales reps review mid-year to ensure success?
Answer: A
Explanation:
Assessing prospect and account quality to prioritize leads is an activity that can help ensure sales success mid- year by focusing on the most promising opportunities and allocating resources accordingly. Assessing prospect and account quality involves evaluating factors such as fit, interest, urgency, and authority, and ranking leads based on their likelihood and readiness to buy.References:https://www.salesforce.com/resources
/articles/lead-generation/#lead-generation-strategies
NEW QUESTION # 15
A sales representative is negotiating with a customer to renew their agreement. Historically, the customer has been unwilling to purchase additional products due to cost concerns.
Which type of strategy should the sales rep use?
Answer: B
Explanation:
A type of strategy that the sales rep should use when negotiating with a customer who has been unwilling to purchase additional products due to cost concerns is bundle pricing. Bundle pricing is a pricing strategy that involves offering a set of products or services together at a lower price than if they were sold separately. Bundle pricing can help the sales rep to increase the perceived value of the solution, cross-sell or upsell additional products or services, and differentiate from competitors. Bundle pricing can also help the customer to save money, simplify the purchase decision, and meet their needs more effectively. Reference: [Sales Rep Training: Negotiate and Close], [Cert Prep: Salesforce Certified Sales Representative: Negotiate and Close]
NEW QUESTION # 16
Acompany is introducing a new product line.
How should a sales representative educate prospects on their products' key benefits?
Answer: B
Explanation:
Educating prospects about the key benefits of new products through storytelling is an effective approach.
Storytelling involves sharing examples, customer success stories, or hypothetical scenarios that illustrate how the product can be used and the benefits it delivers. This method helps prospects visualize the product in action and understand its value in a real-world context. Salesforce often highlights the importance of storytelling in sales to make products more relatable and to create a connection with potential customers.
NEW QUESTION # 17
A sales representative has a customer who is indecisive about the proposed solution and hesitant to close the contract.
How should the sales rep convince the customer to find the solution invaluable and close the contract?
Answer: C
Explanation:
Offering promotional discounts is a way to convince an indecisive customer to find the solution invaluableand close the contract by creating a sense of urgency, exclusivity, and reciprocity. Promotional discounts can motivate the customer to act quickly before they miss out on a good deal, as well as make them feel special and appreciated for choosing your solution.References:https://www.salesforce.com/resources/articles/sales- promotion/#sales-promotion-examples Extending a free trial is a good way toconvince an indecisive customer to close the contract, as it allows them to experience the value of the solution firsthand and overcome any doubts or objections. A free trial also creates a sense of urgency and scarcity, as the customer knows that they have a limited time to take advantage of the offer. By extending a free trial, the sales rep can demonstrate confidence in the solution and show the customer that they are willing to accommodate their needs and preferences. References:
* Turn Undecided Customers into Successful Sales - Upnify, section "Offer guarantees and flexible policies".
* How to Handle Indecisive Customers? - Bitrix24, section "Offer a free trial or a money-back guarantee".
NEW QUESTION # 18
A sales representative is preparing a presentation to showcase the value proposition of their solution to a prospect.
What should be the main objective of this presentation?
Answer: A
Explanation:
The main objective of a value proposition presentation is to show the prospect how the solution can solve their problems, fulfill their needs, and provide them with benefits that outweigh the costs. A value proposition presentation should highlight the unique features and advantages of the solution, as well as quantify the expected outcomes and ROI for the prospect.References:https://www.salesforce.com/resources/articles/value- proposition/#value-proposition-presentation
NEW QUESTION # 19
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